About Us

About Hella Her

We are not just a brand. We are a whole force.

At Hella Her, we create unapologetic fashion for the woman who’s done shrinking, dimming, or explaining. Our designs speak the language of power, healing, and realness. Whether you're messy, magical, moody, or all three—you're still her. And you're still rising.

Born from real-life struggle and bold self-worth, Hella Her is a space where women wear their truth, claim their space, and move through the world unbothered. Every statement we print is more than a vibe—it’s a boundary, a declaration, a mirror.

This is for the women who are:

• Healing out loud

• Owning every version of themselves

• Daring enough to show up, even on the hard days

• Saying no and meaning it

• Built from storms but still soft

Founded by Nichole L. Johnson, a mental health professional and entrepreneur with over a decade of experience working with women battling the invisible struggles—trauma, anxiety, burnout, and identity loss—Hella Her was born from both purpose and pain. Nichole created this brand as a reminder: you don’t have to be soft to be worthy, and you don’t have to be loud to be powerful. You just have to be her—hella her.

Welcome to Hella Her.
Unruly. Unapologetic. Unstoppable.
Because this is your era. Every day.