About Hella Her

Hella Her was born out of that silence.
Out of that fire.
Out of the decision to stop shrinking, stop softening, stop sitting quietly at the edge.

This brand is for every woman who feels powerful but unseen.
Who’s been through hell and still looks good.
Who’s building herself—without applause.

Hella Her isn’t for everyone.
It’s for the unfolded few—the bold, the broken, the rebuilding.
The ones who didn’t get picked, so we made our own lane.
The ones who were told “just be grateful,” but decided to be great instead.

So if you’ve ever sat alone at the table…
If you’ve ever questioned if your voice mattered…
If you’re tired of being strong in silence…

This is yours.

Welcome to Hella Her.
No soft moves. No small stories.
Just power—finally spoken.

Founded by Nichole L. Johnson, a mental health professional and entrepreneur who spent over a decade working with women facing invisible battles — trauma, burnout, anxiety, identity loss — Hella Her isn’t about surviving.
It’s about reclaiming. Rebuilding. Rebranding yourself on your own terms.

We don’t soften to fit in.
We stand up.
We stand out.
We stay Hella Her.

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Welcome to the Circle.
Unruly. Unapologetic. Unstoppable.
This is your era — every damn day.